why video
Consumers Engage with Biz Online Videos
Because online videos are becoming more mainstream, consumers are becoming more willing to watch them to get their information they want. Source - 150 Smart Stats, www.reachlocal.com.au
Content is King
Digital is now at the heart of every brand’s ‘ecosystem’.
1986 research at 3M Corporation concluded that we process visuals 60,000 times faster than text. (captureplanning.com)
Studies of human psychology have found that if we experience something through narrative, we are more likely to relate to the message. (thestartupmagazine.co.uk)
85% of Australian marketers will increase their investment in online video. (Survey sample consisted of 14,500 marketers across Australia, the US and the UK - TubeMogul)
12.5 million Australians consumers stream videos online each month.
Source - www.reachlocal.com.au